Start up dating business - How to Start a Dating Business | Chron.com


Decide on the specific theme of your dating service business--interracial couples, millionaires with good looking men or women, divorced women with divorced men or busy business people. The more specific your dating service business is, the easier it is to target and draw in customers.

Rather than giving up, McAden called De Lasa to "brainstorm" about the industry. A lunch powwow turned into a partnership, and by 1997, McAden had matched de Lasa's initial investment and the twosome headed a revamped activities service dubbed Social Circles. The service, which organizes outings such as rock climbing and swing dancing for singles, sends its members a monthly calendar detailing upcoming events. Interested parties then contact Social Circles to sign up. The New York City company gears all activities toward beginners and keeps the groups small, gender-balanced and segregated from outsiders. "When we send people to a wine tasting, it's a wine tasting for our group and those 20 people are just from Social Circles," emphasizes McAden.


Start up dating business

Start up dating business



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